About HYF

"Hug Your Friendz" is a community of youthful go-getters with an unapologetic and positive mentality. We aim to normalize positivity, self-growth, motivation, and a sense of connection through our stylish and comfortable apparel. We believe that Mental health is a (shared) personal problem. Our mission is to promote a culture of warmth, compassion, and togetherness by encouraging people to embrace their failures and chase their dreams!

Chris Magee founded Hug Your Friendz his freshman year of college because he was going through the lowest point in his life. In this time he grew to resent mental health apparel brands. What upset "me was that they were profiting off normalizing defeat and depression. They sell hoodies with phrases such as “Overthinker,” “I’m Anxious,” and “Depressed.” They never showed their audience a way out or how valuable the valleys can be." said Chris Magee

At HYF, we do the opposite; we motivate people to be transparent with their loved ones and to use these emotions to chase their dreams and create the reality they have always wanted. We believe mental health is a (shared) personal problem. By this, We mean our mental health is ours, and it is upon us to keep it in check—whether that means picking up the phone and calling a loved one, or going to the gym after a long, stressful day. You have to do it for yourself.

Our vision is to create a global brand that inspires individuals to embrace both their successes and failures. By spreading a message of resilience, togetherness  and positivity, we aim to be recognized not only for our stylish clothing but also for our commitment to mental health advocacy and fostering a connected, motivated community.

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